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DESIGN

THINKING

CREATIVE

DOING

Supremely curious about human needs, the world, business, connectivity, sustainability, design, leadership, culture, and our future, I combine insights with design to build systems and create solutions for businesses, brands, institutions, and individuals across all platforms. I'm currently rebuilding my website. In the meantime, don't hesitate to connect. 

"When it comes to being a leading brand, it has much to do about leadership. Authenticity and professionalism in terms of design and values gains customer trust. A true leader can innovate him- or herself repeatedly. Always keep moving, reflect, and constantly evolve along with the ever-fast-changing world. ”

HANNA ADÉN

"Most companies focus on a product outcome rather than its business impact. Allowing for process work allows for greater certainty in decision making and ensures that the creation of ideas serves both purpose and human needs".

HANNA ADÉN

"Innovation is the result of a process. At the start of any project, try to understand by asking the right questions. Stay curious. Answers are usually not difficult to find if you ask the right questions. Good answers lead to good decisions and create greater resilience in a complex and uncertain world."

HANNA ADÉN

Equally at home in Design & Strategy.

Hello! I am Hanna! A Swedish-born strategist, design consultant and problem solver with an interest in impact-driven outcomes. With a diverse background spanning over 200 projects for over 14 years, I embody a unique blend of creativity and analytical skills honed through extensive experience as an independent contractor and freelancer.

 

My expertise spans multiple disciplines, moving seamlessly from research to insight, analogue to digital, design to copy and beyond. Unafraid to delve into new areas I embrace a multidisciplinary and holistic approach to creativity and brand expertise.

The principles of success

It takes courage to trust the process - creative work is often non-linear and involves complex workflows. It is important to be aware of the stages within. Starting with a solid foundation of research, insight and strategic planning gives you a compass and guidance on where to go. It defines the 'why' and the 'how'. These initial steps are critical to strengthening the resilience of your platform, ensuring its future viability, and precede the creative realisation of the end result, or the 'what'.

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Since 2010

Over 200 Projects

More than 70 Collaborations

Lifestyle & Beauty

Food & Drinks

Automobile

Museums & Public Institutions

Tourism & Hospitality

NGO's

Health & Science

Brands

Areas

The KaDeWe Group

Alverde

Mercedes Benz

Davidoff

Victorinox

Karstadt

Henkel

Procter & Gamble

Breuninger

Swarovski

Almdudler

Griesson de Beukelaer

Audi

BMW

Martin Gropius Bau

Deutsches Hygiene-Museum

Leibniz Institut

Deliveries

Insights & Strategy
Business Design
Art & Creative Direction
Storytelling & Concept

Creative Writing
Analog & Digital Outcomes

QUICK WRAP UP

Experienced in trends and future research, I recognize new patterns and intuitively sense what others don’t see. I am an empath experimenting with ideas. I exercise change and foresee human desires. By combining the learning-, creative- and design mindsets, I can problem-solve, define human needs, propose new futures and create ideas and strategies that generate value for your business. Insights play a fundamental role in my creative process.

Through form, function and simplicity, design expresses beauty and efficiency. Good design also builds trust, value and profits. My workflow principle is to dig deep into the understanding of things before transforming ideas and strategies into designed outcomes to make work work. With a curious mind, I shake old habits into new ones when creating, designs, brands, systems, services, products, communications, or concepts for your business. Good design is good business.

THE HOLISTIC APPROACH

I am an expert in storytelling as I am convinced that stories create emotional value and connect us. Numbers, data and empty content can not make us feel as a story can. Any tool created, each new technology still will be fueled or experienced by people. Creating outcomes both visually and written I create narratives for your brand to show your customers why you really care. Traditional advertisements can not do that. You need to tell a story before you can sell a story.

The power of creativity

Through form, function and simplicity, design expresses beauty and efficiency. Good design also builds trust, value and profits. My workflow principle is to dig deep into the understanding of things before transforming ideas and strategies into designed outcomes to make work work. With a curious mind, I shake old habits into new ones when creating, designs, brands, systems, services, products, communications, or concepts for your business. Good design is good business.

WORDS

Tell it with
a story

I am an expert in storytelling as I am convinced that stories create emotional value and connect us. Numbers, data and empty content can not make us feel as a story can. Any tool created, each new technology still will be fueled or experienced by people. Creating outcomes both visually and written I create narratives for your brand to show your customers why you really care. Traditional advertisements can not do that. You need to tell a story before you can sell a story.

Seeing the
invisible

Experienced in trends and future research, I recognize new patterns and intuitively sense what others don’t see. I am an empath experimenting with ideas. I exercise change and foresee human desires. By combining the learning-, creative- and design mindsets, I can problem-solve, define human needs, propose new futures and create ideas and strategies that generate value for your business. Insights play a fundamental role in my creative process.

Let's build something of value

Design isn't just about looks; it's a fundamental driver of innovation

that organisations should prioritise. Design is about solving problems and innovation is about creating social, environmental and financial value. Everyone is creative - let's build something of value together that brings us closer to a future of solutions, for your business and for your customers. Don't hesitate to get in touch and tell me about your vision and challenge.

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